Browsing Research publications by Author "Ronteltap, Amber"
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Understanding consumer evaluations of personalised nutrition services in terms of the privacy calculus : A qualitative study
Berezowska, Aleksandra; Fischer, Arnout R. H.; Ronteltap, Amber; Kuznesof, Sharron; Macready, Anna; Fallaize, Rosalind; Van Trijp, Hans C.M. (2014-06)Background: Personalised nutrition (PN) may provide major health benefits to consumers. A potential barrier to the uptake of PN is consumers' reluctance to disclose sensitive information upon which PN is based. This study ...