Browsing Research publications by Author "Salavati, Leyla"
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The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention
Watson, Anna; Alexander, Bethan; Salavati, Leyla (2018-07-03)Utilizing the stimulus-organism-response (SOR) model, the purpose of this study is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess ...