Browsing Research publications by Author "de Lopez, Lindsey Kevan"
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Item-by-item sampling for promotional purposes
Spencer, Neil; de Lopez, Lindsey Kevan (University of Hertfordshire, 2012)In this paper we present a method for sampling items that are checked on a pass/fail basis, with a view to a claim being made about the success/failure rate for the purposes of promoting a company’s product/service. Attention ...