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Electricity consumers in regional Australia : Social acceptance of coal-fired power and renewable energy
(2018-09-01)
PurposeThe purpose of this study is to explore the concept of social acceptance and examine public opinions on climate change, renewable energy and fossil fuels in regional Australia. Understanding public opinion is critical ...
Sustainability in the Business & Marketing Curriculum: : Exploratory Study
(2017-07-04)
The first sentence of the call for papers for the Academy of Marketing Conference 2017 asserts that marketing is increasingly seen as a force for good, particularly in connection with building awareness of environmental ...
Social marketing strategies for renewable energy transitions
(2017-05-30)
Transitions to more sustainable energy systems are increasingly required to address the problem of climate change. Different stakeholder groups, however, may not share the same level of acceptability for an increase in ...
Medicalization and Marketing
(2010-03)
Medicalization is the process by which aspects of the human condition, formerly considered nonmedical, are brought within the medical realm. Medical sociologists have asserted that medicalization is a prevalent contemporary ...