Now showing items 1-10 of 25
Should we worry about an "academic-practitioner divide" in marketing?
In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces ...
Emergency : A new ambulance dispatch system
(IGI Publishing, 2004-02)
This case study charts the story of the problematic implementation of a computerised despatch system for the Metropolitan Ambulance Service (MAS) in Melbourne, Australia. The system itself is now operational; however, the ...
Opportunism is not the only reason why firms exist: why an explanatory emphasis on opportunism may mislead management strategies
The object of the present essay is neither to overturn transaction cost economics nor to deny the reality of opportunism. Instead, it is to question the explanatory role of the concept of opportunism in the transaction ...
Darwinism, causality and the social sciences
Recently the degree to which ‘evolutionary economics’ does or should involve Darwinian principles has come under debate. This essay builds on previous arguments that Darwinism has a potentially wide application to ...
Veblen and Darwinism
The aim of this article is to show how Thorstein Veblen understood and applied Darwinian principles to his analysis of the evolution of socio-economic institutions. At the core of Darwinism is a commitment to causal ...
Relationship Management versus Brand Management in SME Business-to-Business Marketing
(University of Hertfordshire, 2004)
Companies are increasingly adopting a relational approach when designing and delivering their marketing activities (De Wulf, 2001; Nancarrow et al, 2003; Lemon et al, 2002). This trend is presented as a shift from a ...