Now showing items 1-2 of 2
Understanding market innovativeness in Asia : a research agenda
Marketing innovativeness has been accredited for the improvement of: quality of life in general; consumer experience; and, firms’ and brands’ performance. However, much of the knowledge and research on marketing innovativeness ...
Comparing Chinese and Arab Cultural Constructs: Guanxi and Wasta
We start from the premise that cultural considerations are important both to understand inter-firm relationships and networks (from the scientific perspective), and to manage relationships and networks (from the managerial ...