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Dealing with Challenges to Methodological Pluralism: The Paradigm Problem, Psychological Resistance and Cultural Barriers
(2017-04-30)
This paper calls for methodological pluralism in industrial marketing research. We discuss three challenges that proponents of methodological pluralism have to address if their practice is to be seen as credible: the ...
Common Territory? : Comparing the IMP Approach with Economic Geography
(2013-08)
The IMP research tradition has always been open to the cross-fertilisation of ideas with other social science disciplines that study similar phenomena. Recent years have seen a growing interest among IMP researchers in ...