Now showing items 1-10 of 34
How Does the British Snowman Work? : The Disruptive Characteristic of British Snow
(LIT Verlag, 2012-12)
The Art of Communication
An investigation into hotel group and luxury fashion designer collaborations
This article is a preliminary exploration, aiming to identify the drivers of a plethora of developments led by luxury fashion designers. It was found that both luxury fashion designers and the hotel companies realised a ...
International sourcing and asymmetry : the tapping and decanting of Ukrainian engineering skills by western software engineers
The international IT industry has been hailed as the epitome of the new global economy, appearing footloose in its productive and marketing activities across national borders, and drawing on the talents of an apparently ...
Fear appeals in anti-smoking advertising : how important is self-efficacy?
Fear appeals are frequently used in anti-smoking advertising. The evidence on the effectiveness of fear appeals is mixed, and in some studies strong fear appeals have been found to reinforce the undesirable behaviour. ...
The Burden of Making Good Decisions
Introduction to the September Advances in Project Management Series Article
Opportunities and challenges related to cross border mobility and recruitment of the health sector workforce
(European Federation for Public Services Unions, 2012-09)
The study and report “Opportunities and challenges related to cross border mobility and recruitment of the health sector workforce” have been commissioned by EPSU and prepared by the University of Hertfordshire between ...
Toward a model of franchisee entrepreneurship
This study provides a deeper understanding of the relevance of the entrepreneurship phenomenon to the franchisee context. A number of studies have echoed that the franchisee plays an important role in the generation of new ...