Research publications: Recent submissions
Now showing items 6601-6620 of 9764
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Marketing : An Introduction
(Pearson Education, 2012) -
Inter-organisational safety debate : The case of an alarm system from the air traffic control domain
(2012)The management of safety critical operations cannot only be left to the initiative of those individuals directly in contact with the production processes. Society as a whole has a role to play. This work seeks to explore ... -
Internet Neutrality : Ethical Issues in the Internet Environment
(2012)This paper investigates the ethical issues surrounding the concept of Internet neutrality focusing specifically on the correlation between neutrality and fairness. Moving from an analysis of the many available definitions ... -
Basics Typography 01 : Virtual Typography
(AVA Publishing, 2009-06-01)"Basics Typography: Virtual Typography" addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement ... -
The Evolution and Dynamics of Urban Poverty in Zambia
(Nova Publishers, 2009)Urban poverty has become a characteristic feature of urban living in Zambia. Statistical evidence suggests that of the 4.3 million people resident in urban areas of Zambia, 34 % live in extreme poverty while 18 % are ... -
Undergraduate multiprofessional training : are students ready for it?
(2009)Intorduction: Multidisciplinary simulation training at undergraduate level is still very scarce due to curriculum and logistical issues. Over the last couple of years, HICESC has worked with staff from most health departments ... -
Delusional realities
(Oxford University Press (OUP), 2009-05-14)Recent accounts of delusions involve either top-down or bottom-up, or some hybrid version of theories that rely on internalist, brain-based, or purely belief-based approaches. My intent in this chapter is to explore an ... -
Constructions of alienation
(PACE University Press, 2009) -
The in vitro efficacy of haemostatic products in the presence of chemical warfare agents-Sulphur mustard (HD) and VX
(2009-07-28)Haemorrhage remains to be a leading cause of death for trauma victims (Bellamy, 1984). Wound contamination poses an additional complication in the initial management of haemorrhaging wounds, with no specific medical treatment ... -
Superior customer service to face intensified competition : A case study of a budget hotel in Watford
(2010)Purpose – This study aims to obtain regular guests’ views regarding customer satisfaction in Watford North Premier Inn. Methodology – Self administered questionnaires were distributed over a month’s period in 2009 and 2010 ... -
Working at the Interface : Call Centre Labour in a Global Economy
(2009-07-31)Introducing this volume, this paper describes the contradictory nature of many aspects of call-centre work, drawing on the results of the EC-funded STILE project to demonstrate the difficulties of classifying call-centre ... -
Introduction : The Third Wittgenstein Conference
(2009-12) -
A knowledge-based diagnostic clinical decision support system for musculoskeletal disorders of the shoulder for use in a primary care setting
(2012)Background Twenty percent of cases seen by primary care clinicians (general practitioners; GPs) are musculoskeletal in nature, and approximately one-quarter of these are shoulder complaints. GPs are increasingly overloaded ... -
Applied paramedic science at the University of Hertfordshire : clinically focused development
(2012)This article describes the design, development and purpose behind a new undergraduate part-time programme from the University of Hertfordshire, the BSc (Hons) in applied paramedic science. In attending the programme, ... -
The Good Sense of Nonsense: a reading of Wittgenstein's Tractatus as nonself-repudiating
(2007)This paper aims to return Wittgenstein's Tractatus to its original stature by showing that it is not the self-repudiating work commentators take it to be, but the consistent masterpiece its author believed it was at the ... -
Marketing intelligence & planning : Past, present and future
(2008-01-01)Purpose - To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach - A viewpoint contribution ... -
Adaptation in inter-firm relationships : Classification, motivation, calculation
(2007-01-01)Purpose - The purpose of this paper is to examine how and why business firms, both as suppliers and as customers, make specific adaptations to their products and processes to meet the particular requirements of another ... -
Does political marketing need the concept of customer value?
(2008-01-01)Purpose - The purpose of this paper is to investigate the feasibility and usefulness of adapting the concept of "customer value" from commercial marketing for use in the field of political marketing. Design/methodology/approach ...