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dc.contributor.authorLees-Maffei, Grace
dc.contributor.editorWollen, Peter
dc.contributor.editorKerr, Joe
dc.identifier.citationLees-Maffei , G 2002 , Men, motors, markets and women . in P Wollen & J Kerr (eds) , Autopia : Cars and Culture . 1 edn , Reaktion Books , London , pp. 363-370 .
dc.identifier.otherPURE: 326522
dc.identifier.otherPURE UUID: 1665dc82-33aa-4bd8-9cfa-de7595b707d8
dc.descriptionGrace Lees-Maffei, 'Men, motors, markets and women', in Peter Wollen and Joe Kerr, eds., Autopia: cars and culture (London: Phaidon, 2002), pp. 363-370, ISBN: 1861891326, 9781861891327 © 2002 Reaktion Books Ltd. All rights reserved.
dc.description.abstract'See 500 sexy models reveal all.' This Motor Show slogan provides a graphic reminder of the traditional role of women in car culture – as adjuncts rather than drivers. Stephen Bayley’s 1986 essay ‘Sex, Drink and Fast Cars’ typifies 'man's relationship' with his car as being all about power, as it is articulated by designers, stylists, advertising creatives and marketing professionals. For Bayley, a woman in a powerful car is 'at once titillating and de-masculating' and represents 'an overt sexual statement.' [1986, pp. 32-3] The fact that this feeling is mutual is suggested by the female journalist who admitted: ‘ who are ambivalent about driving are not attractive to me. And it’s not just me.’ [L. Cross, ‘Driving Miss Crazy’, Guardian, February 28 2000] The masculine dominance of car culture is sustained even though increasing numbers of women drive and work as car journalists.en
dc.publisherReaktion Books
dc.relation.ispartofAutopia : Cars and Culture
dc.titleMen, motors, markets and womenen
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionSchool of Creative Arts
dc.description.statusNon peer reviewed

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