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dc.contributor.authorHodgson, G.
dc.date.accessioned2007-09-26T10:06:33Z
dc.date.available2007-09-26T10:06:33Z
dc.date.issued2003
dc.identifier.citationHodgson , G 2003 , ' The hidden persuaders: institutions and individuals in economic theory ' , Cambridge Journal of Economics , vol. 27 , no. 2 , pp. 159-75 .
dc.identifier.issn1464-3545
dc.identifier.otherPURE: 82595
dc.identifier.otherPURE UUID: 25fc3676-4c67-488a-9fae-bec376a12380
dc.identifier.otherdspace: 2299/673
dc.identifier.otherScopus: 0037346605
dc.identifier.urihttp://hdl.handle.net/2299/673
dc.description.abstractIn his classic book The Hidden Persuaders, Vance Packard claimed that large corporations manipulated consumers, using advertising techniques. John Kenneth Galbraith and others have repeated a similar view. Against this, Gary Becker and George Stigler have claimed that advertising is essentially informative rather than manipulative. In contrast, it is argued here that both of these opposed accounts of human agency neglect the more subtle and undesigned processes by which institutions bear upon and mould individuals. This article proposes a concept of ‘reconstitutive downward causation’ in which institutions act upon individual habits and dispositions. The mechanisms involved do not fall foul of past critiques of ‘holism’ or methodological collectivism. This argument involves a rehabilitation of the concept of habit in social science, with far-reaching implications.en
dc.language.isoeng
dc.relation.ispartofCambridge Journal of Economics
dc.titleThe hidden persuaders: institutions and individuals in economic theoryen
dc.contributor.institutionHertfordshire Business School
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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