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dc.contributor.authorCulkin, N.
dc.date.accessioned2011-11-21T15:01:20Z
dc.date.available2011-11-21T15:01:20Z
dc.date.issued2009
dc.identifier.citationCulkin , N 2009 , The University of Hertfordshire: Is this the Face of the Entrepreneurial University in the UK? in Procs EFMD Entrepreneurship Conf 2009 . Barcelona .
dc.identifier.otherPURE: 455414
dc.identifier.otherPURE UUID: 1c34b454-041b-44d8-929f-fa12bce684c9
dc.identifier.otherdspace: 2299/4574
dc.identifier.urihttp://hdl.handle.net/2299/7055
dc.description.abstractThe University of Hertfordshire has taken a bold lead in the process of differentiating its offer by seeking to become a leading edge exemplar of a truly business focussed – entrepreneurial – university. By adopting such a positioning the University was, from the outset, clear that this was not simply embarking on a cosmetic marketing exercise to attract attention by spinning certain buzz words about the importance of being ‘business facing’. Before deciding to stake a claim to being ‘entrepreneurial’ the University of Hertfordshire had to reassure itself that its entrepreneurial positioning is not about public relations hype and ‘wordplay’. It is about delivering, in concrete terms, against this promise.en
dc.language.isoeng
dc.relation.ispartofProcs EFMD Entrepreneurship Conf 2009
dc.rightsOpen
dc.titleThe University of Hertfordshire: Is this the Face of the Entrepreneurial University in the UK?en
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.relation.schoolHertfordshire Business School
dc.description.versiontypeFinal Accepted Version
dcterms.dateAccepted2009
rioxxterms.versionAM
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue
herts.rights.accesstypeOpen


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