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dc.contributor.authorCulkin, N.
dc.contributor.authorFletcher, J.
dc.date.accessioned2007-09-26T12:38:52Z
dc.date.available2007-09-26T12:38:52Z
dc.date.issued2000
dc.identifier.citationCulkin , N & Fletcher , J 2000 ' The Technology is ready, what about the players Human Factors in Business-to-Business Research over the Internet ' Business School Working Papers , vol. UHBS 2000-15 , Marketing Paper , vol. 15 , University of Hertfordshire .
dc.identifier.otherdspace: 2299/710
dc.identifier.otherORCID: /0000-0003-0415-1407/work/43456982
dc.identifier.urihttp://hdl.handle.net/2299/710
dc.description.abstractThis paper will explore the problems and challenges surrounding the conduct of research via the internet amongst business audiences. The paper will highlight the great potential that exists for business-to-business research over the net. It will also identify some of the main obstacles to researching in this way, examine the factors which cause them, and share the authors experience of using a number of methods they have successfully employed to overcome them.en
dc.format.extent283182
dc.language.isoeng
dc.publisherUniversity of Hertfordshire
dc.relation.ispartofseriesBusiness School Working Papers
dc.relation.ispartofseriesMarketing Paper
dc.titleThe Technology is ready, what about the players Human Factors in Business-to-Business Research over the Interneten
dc.contributor.institutionHertfordshire Business School
rioxxterms.typeWorking paper
herts.preservation.rarelyaccessedtrue


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