Show simple item record

dc.contributor.authorCarboni, Marius
dc.date.accessioned2011-12-15T13:01:17Z
dc.date.available2011-12-15T13:01:17Z
dc.date.issued2011-06-20
dc.identifier.citationCarboni , M 2011 , Changes in marketing in the classical music business over the last 20 years . in 2nd Vienna Music Business Research Days : Young Scholar's Workshop Innovations in Music Business . 2nd Vienna Music Business Research Days , Vienna , Austria , 8/06/11 . < http://musicbusinessresearch.wordpress.com/2011/06/20/the-second-vienna-music-business-research-days-in-retrospective/ >
dc.identifier.citationconference
dc.identifier.otherPURE: 500149
dc.identifier.otherPURE UUID: c7e51766-b8ab-4f7f-9510-1331ac610a2e
dc.identifier.urihttp://hdl.handle.net/2299/7299
dc.description.abstractMy paper focuses on how the classical music business has radically changed in the way it has operated over the last 20 years in the UK, with a particular emphasis on marketing. My starting point is the EMI recording of Vivaldi’s popular work the Four Seasons which I worked on as an employee of EMI at the time. I illustrate the basic principles of the marketing campaign portraying a project that was visionary in that it took a pop marketing approach to a classical music recording and successfully reached a new buyer, a non-traditional one. My paper traces developing marketing tactics used by artists and other organisations in the classical music field indicating how this genre of music is highly alert to promoting itself to both traditional and non-traditional consumers.en
dc.language.isoeng
dc.relation.ispartof2nd Vienna Music Business Research Days
dc.titleChanges in marketing in the classical music business over the last 20 yearsen
dc.contributor.institutionSchool of Creative Arts
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.identifier.urlhttp://musicbusinessresearch.wordpress.com/2011/06/20/the-second-vienna-music-business-research-days-in-retrospective/
rioxxterms.versionAM
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record