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dc.contributor.authorHirst, A.
dc.contributor.authorOmar, O.E.
dc.date.accessioned2007-09-28T08:51:38Z
dc.date.available2007-09-28T08:51:38Z
dc.date.issued2007
dc.identifier.citationHirst , A & Omar , O E 2007 , ' Assessing women's apparel shopping behaviour on the internet ' , The Journal of Retail Marketing Management Research , vol. 1 , no. 1 , pp. 32-40 .
dc.identifier.issn1752-6183
dc.identifier.otherPURE: 82435
dc.identifier.otherPURE UUID: e073596b-a977-4291-83ec-a0d7449f7505
dc.identifier.otherdspace: 2299/745
dc.identifier.urihttp://hdl.handle.net/2299/745
dc.description.abstractThis investigation evaluates women’s attitude as an overall inclination towards apparel shopping online via email questionnaire. Its findings suggest that women generally show positive attitudes towards shopping online for apparel. Women who shop for apparel online are aware of some of the discouraging features of online shopping, but these features do not deter them from buying online. The implication for online retailers is that they should focus on making the experience of online shopping more accommodating and more user-friendly. This is important because the positive features of online shopping (‘convenience’, ‘usefulness’, ’ease of use’, and ‘efficiency’) appear to be more important than the negative features (‘lack of security’, ‘privacy of information’ and ‘online fraud’).en
dc.language.isoeng
dc.relation.ispartofThe Journal of Retail Marketing Management Research
dc.rightsOpen
dc.titleAssessing women's apparel shopping behaviour on the interneten
dc.contributor.institutionHertfordshire Business School
dc.description.statusPeer reviewed
dc.relation.schoolHertfordshire Business School
dcterms.dateAccepted2007
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue
herts.rights.accesstypeOpen


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