The classical music industry and the future that digital innovations can bring to its business models
The classical music industry has followed the pop business in expanding its marketing activities since the beginning of the 1990s. In so doing it has broadened its market. Developments in online trade and downloading capabilities within the last five-ten years has further enabled the classical music sector to have the ability to reach a wider market. My paper discusses what the changes in internet traffic and social networking have been and how successful the classical music industry has been in adapting its business model to take advantage of the changes.