| dc.contributor.author | Catulli, Maurizio | |
| dc.contributor.editor | Ellis, Nick | |
| dc.date.accessioned | 2012-04-16T11:58:10Z | |
| dc.date.available | 2012-04-16T11:58:10Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | Catulli , M 2010 , Abbey Steel : Conquering the steel recycling market . in N Ellis (ed.) , Business to Business Marketing : Relationships, networks and strategies . 1 edn , Oxford University Press (OUP) , pp. 285-288 . | |
| dc.identifier.isbn | 9780199551682 | |
| dc.identifier.isbn | 0199551685 | |
| dc.identifier.other | PURE: 781313 | |
| dc.identifier.other | PURE UUID: fcc86c22-020a-4adb-b6f6-2e5c5109c6b7 | |
| dc.identifier.other | ORCID: /0000-0002-2326-9446/work/150046719 | |
| dc.identifier.uri | http://hdl.handle.net/2299/8321 | |
| dc.description.abstract | This chapter summarizes a case study involving recycled steel trader Abbey Steel Ltd. The company, with the assistance of the University of Hertfordshire Academics enhanced its customer retention by designing and implementing a certified green co-branding scheme which greatly enhanced its relationship wioth a main supplier. | en |
| dc.language.iso | eng | |
| dc.publisher | Oxford University Press (OUP) | |
| dc.relation.ispartof | Business to Business Marketing | |
| dc.subject | Co-branding;green marketing | |
| dc.title | Abbey Steel : Conquering the steel recycling market | en |
| dc.contributor.institution | Sustainable Business Research Interest Group | |
| dc.contributor.institution | Hertfordshire Business School | |
| dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
| dc.contributor.institution | Centre for Research on Management, Economy and Society | |
| dc.contributor.institution | Department of Marketing and Enterprise | |
| rioxxterms.type | Other | |
| herts.preservation.rarelyaccessed | true | |
