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dc.contributor.authorCulkin, N.
dc.identifier.citationCulkin , N 2000 , ' An emotional business : a guide to understanding the motivations of small business decision takers ' , Qualitative Market Research: An International Journal , vol. 3 , no. 3 , pp. 145 - 157 .
dc.identifier.otherPURE: 842979
dc.identifier.otherPURE UUID: 5d373f06-9819-4117-a4d7-a5d51f037873
dc.identifier.otherScopus: 84986079171
dc.identifier.otherORCID: /0000-0003-0415-1407/work/43456968
dc.description.abstractArgues that the way in which the UK Government, through its various departments and quangos, approaches designed to approve the effectiveness of the small business sector, is based on a flawed understanding of how small businesses actually operate. Argues that this naïve, over-simplistic understanding of the motivation of those in the small business sector means that many government interventions that are made, are blunt instruments destined to fail, given the limited understanding shown of the complexity of the small business market. Presents evidence from two recent studies amongst small firms; a series of large-scale qualitative studies undertaken for a blue chip company and a mixed study on the Business Link network. The emphasis is based on – using qualitative research – getting to grips with the emotion, ambiguity and complexity that characterises this market.en
dc.relation.ispartofQualitative Market Research: An International Journal
dc.titleAn emotional business : a guide to understanding the motivations of small business decision takersen
dc.contributor.institutionEnterprise and Business Development
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionGroup for Research on Innovation and Enterprise
dc.contributor.institutionCreative Economy Research Centre
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review

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