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dc.contributor.authorSpencer, Neil
dc.contributor.authorde Lopez, Lindsey Kevan
dc.date.accessioned2012-07-30T11:00:46Z
dc.date.available2012-07-30T11:00:46Z
dc.date.issued2012
dc.identifier.citationSpencer , N & de Lopez , L K 2012 ' Item-by-item sampling for promotional purposes ' UH Business School Working Paper , University of Hertfordshire , pp. 15 .
dc.identifier.otherPURE: 958154
dc.identifier.otherPURE UUID: 3b178b07-16ff-4f0a-8aec-1a57d531c908
dc.identifier.urihttp://hdl.handle.net/2299/8740
dc.description.abstractIn this paper we present a method for sampling items that are checked on a pass/fail basis, with a view to a claim being made about the success/failure rate for the purposes of promoting a company’s product/service. Attention is paid to the appropriate use of statistical phrases for the claims and this leads to the development of Bayesian credible intervals. The hypergeometric distribution is used to calculate successive stopping rules so that the costs of sampling can be minimised. Extensions to the sampling procedure are considered so as to allow the potential for stronger and weaker claims to be made as sampling progresses. The relationship between the true error rate and the probabilities of making correct claims is discussed.en
dc.language.isoeng
dc.publisherUniversity of Hertfordshire
dc.relation.ispartof
dc.relation.ispartofseriesUH Business School Working Paper
dc.rightsOpen
dc.titleItem-by-item sampling for promotional purposesen
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionStatistical Services Consulting Unit
dc.contributor.institutionHealth Services and Medicine
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionLearning in Business Research Unit
dc.description.versiontypeFinal Published version
dcterms.dateAccepted2012
rioxxterms.versionVoR
rioxxterms.typeWorking paper
herts.preservation.rarelyaccessedtrue
herts.rights.accesstypeOpen


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