dc.contributor.author | Spencer, Neil | |
dc.contributor.author | de Lopez, Lindsey Kevan | |
dc.date.accessioned | 2012-07-30T11:00:46Z | |
dc.date.available | 2012-07-30T11:00:46Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | Spencer , N & de Lopez , L K 2012 ' Item-by-item sampling for promotional purposes ' UH Business School Working Paper , University of Hertfordshire , pp. 15 . | |
dc.identifier.uri | http://hdl.handle.net/2299/8740 | |
dc.description.abstract | In this paper we present a method for sampling items that are checked on a pass/fail basis, with a view to a claim being made about the success/failure rate for the purposes of promoting a company’s product/service. Attention is paid to the appropriate use of statistical phrases for the claims and this leads to the development of Bayesian credible intervals. The hypergeometric distribution is used to calculate successive stopping rules so that the costs of sampling can be minimised. Extensions to the sampling procedure are considered so as to allow the potential for stronger and weaker claims to be made as sampling progresses. The relationship between the true error rate and the probabilities of making correct claims is discussed. | en |
dc.format.extent | 464142 | |
dc.language.iso | eng | |
dc.publisher | University of Hertfordshire | |
dc.relation.ispartof | | |
dc.relation.ispartofseries | UH Business School Working Paper | |
dc.title | Item-by-item sampling for promotional purposes | en |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.contributor.institution | Department of Marketing and Enterprise | |
dc.contributor.institution | Statistical Services Consulting Unit | |
dc.contributor.institution | Health Services and Medicine | |
dc.contributor.institution | Centre for Research on Management, Economy and Society | |
dc.contributor.institution | Learning in Business Research Unit | |
rioxxterms.type | Working paper | |
herts.preservation.rarelyaccessed | true | |