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dc.contributor.authorThomas, Michael J.
dc.contributor.authorCrosier, Keith
dc.contributor.authorBrennan, Ross
dc.contributor.authorHarker, Michael
dc.date.accessioned2012-08-16T11:01:34Z
dc.date.available2012-08-16T11:01:34Z
dc.date.issued2008-01-01
dc.identifier.citationThomas , M J , Crosier , K , Brennan , R & Harker , M 2008 , ' Marketing intelligence & planning : Past, present and future ' , Marketing Intelligence and Planning , vol. 26 , no. 1 , pp. 7-10 . https://doi.org/10.1108/02634500810865660
dc.identifier.issn0263-4503
dc.identifier.otherPURE: 843791
dc.identifier.otherPURE UUID: 03b5e945-7ff3-43f0-8847-5f030843be8d
dc.identifier.otherScopus: 39049148922
dc.identifier.urihttp://hdl.handle.net/2299/8881
dc.descriptionCopyright 2008 Elsevier B.V., All rights reserved.
dc.description.abstractPurpose - To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach - A viewpoint contribution from the past, present and future editors of MIP, with considerations of the journal's focus, scope and rationale. Findings - The requirement for academic research in marketing to be relevant to the practise of marketing is just as great as it was when the journal was founded. Originality/value - Considered advice for contributing authors - especially those at or near the beginning of their academic careers.en
dc.format.extent4
dc.language.isoeng
dc.relation.ispartofMarketing Intelligence and Planning
dc.titleMarketing intelligence & planning : Past, present and futureen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
dc.identifier.urlhttp://www.scopus.com/inward/record.url?scp=39049148922&partnerID=8YFLogxK
dc.relation.schoolHertfordshire Business School
dcterms.dateAccepted2008-01-01
rioxxterms.versionofrecordhttps://doi.org/10.1108/02634500810865660
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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