| dc.contributor.author | Thomas, Michael J. | |
| dc.contributor.author | Crosier, Keith | |
| dc.contributor.author | Brennan, Ross | |
| dc.contributor.author | Harker, Michael | |
| dc.date.accessioned | 2012-08-16T11:01:34Z | |
| dc.date.available | 2012-08-16T11:01:34Z | |
| dc.date.issued | 2008-01-01 | |
| dc.identifier.citation | Thomas , M J , Crosier , K , Brennan , R & Harker , M 2008 , ' Marketing intelligence & planning : Past, present and future ' , Marketing Intelligence and Planning , vol. 26 , no. 1 , pp. 7-10 . https://doi.org/10.1108/02634500810865660 | |
| dc.identifier.issn | 0263-4503 | |
| dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750306 | |
| dc.identifier.uri | http://hdl.handle.net/2299/8881 | |
| dc.description | Copyright 2008 Elsevier B.V., All rights reserved. | |
| dc.description.abstract | Purpose - To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach - A viewpoint contribution from the past, present and future editors of MIP, with considerations of the journal's focus, scope and rationale. Findings - The requirement for academic research in marketing to be relevant to the practise of marketing is just as great as it was when the journal was founded. Originality/value - Considered advice for contributing authors - especially those at or near the beginning of their academic careers. | en |
| dc.format.extent | 4 | |
| dc.language.iso | eng | |
| dc.relation.ispartof | Marketing Intelligence and Planning | |
| dc.title | Marketing intelligence & planning : Past, present and future | en |
| dc.contributor.institution | Hertfordshire Business School | |
| dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
| dc.contributor.institution | Department of Marketing and Enterprise | |
| dc.description.status | Peer reviewed | |
| dc.identifier.url | http://www.scopus.com/inward/record.url?scp=39049148922&partnerID=8YFLogxK | |
| rioxxterms.versionofrecord | 10.1108/02634500810865660 | |
| rioxxterms.type | Journal Article/Review | |
| herts.preservation.rarelyaccessed | true | |
