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dc.contributor.authorThomas, Michael J.
dc.contributor.authorCrosier, Keith
dc.contributor.authorBrennan, Ross
dc.contributor.authorHarker, Michael
dc.identifier.citationThomas , M J , Crosier , K , Brennan , R & Harker , M 2008 , ' Marketing intelligence & planning : Past, present and future ' , Marketing Intelligence and Planning , vol. 26 , no. 1 , pp. 7-10 .
dc.identifier.otherPURE: 843791
dc.identifier.otherPURE UUID: 03b5e945-7ff3-43f0-8847-5f030843be8d
dc.identifier.otherScopus: 39049148922
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750306
dc.descriptionCopyright 2008 Elsevier B.V., All rights reserved.
dc.description.abstractPurpose - To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach - A viewpoint contribution from the past, present and future editors of MIP, with considerations of the journal's focus, scope and rationale. Findings - The requirement for academic research in marketing to be relevant to the practise of marketing is just as great as it was when the journal was founded. Originality/value - Considered advice for contributing authors - especially those at or near the beginning of their academic careers.en
dc.relation.ispartofMarketing Intelligence and Planning
dc.titleMarketing intelligence & planning : Past, present and futureen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review

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