| dc.contributor.author | Armstrong, Gary | |
| dc.contributor.author | Kotler, Philip | |
| dc.contributor.author | Harker, Michael | |
| dc.contributor.author | Brennan, Ross | |
| dc.date.accessioned | 2012-08-20T14:00:49Z | |
| dc.date.available | 2012-08-20T14:00:49Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Armstrong , G , Kotler , P , Harker , M & Brennan , R 2012 , Marketing : An Introduction . 2nd edn , Pearson Education . < http://www.amazon.co.uk/Marketing-An-Introduction-Gary-Armstrong/dp/0273762605/ref=sr_1_1?s=books&ie=UTF8&qid=1341590791&sr=1-1 > | |
| dc.identifier.isbn | 0273762605 | |
| dc.identifier.isbn | 978-0273762607 | |
| dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750384 | |
| dc.identifier.uri | http://hdl.handle.net/2299/8908 | |
| dc.format.extent | 640 | |
| dc.language.iso | eng | |
| dc.publisher | Pearson Education | |
| dc.title | Marketing : An Introduction | en |
| dc.contributor.institution | Hertfordshire Business School | |
| dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
| dc.contributor.institution | Department of Marketing and Enterprise | |
| dc.contributor.institution | Marketing Insight Research Unit | |
| dc.identifier.url | http://www.amazon.co.uk/Marketing-An-Introduction-Gary-Armstrong/dp/0273762605/ref=sr_1_1?s=books&ie=UTF8&qid=1341590791&sr=1-1 | |
| rioxxterms.type | Book | |
| herts.preservation.rarelyaccessed | true | |
