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dc.contributor.editorPurcell, Kerry William
dc.date.accessioned2012-09-18T12:01:11Z
dc.date.available2012-09-18T12:01:11Z
dc.date.issued2012
dc.identifier.citationPurcell , K W (ed.) 2012 , Phaidon Archive of Graphic Design . Phaidon Press .
dc.identifier.isbn9780714848679
dc.identifier.isbn0714848670
dc.identifier.otherPURE: 1016901
dc.identifier.otherPURE UUID: b69b62db-0002-464a-9b96-c951945d621a
dc.identifier.urihttp://hdl.handle.net/2299/9023
dc.description.abstracthe Phaidon Archive of Graphic Design features 500 graphic designs including newspapers, magazines, posters, advertisements, typefaces, logos, corporate design, record covers and moving graphics from around the world, which have set a benchmark for excellence and innovation. The dividers that come with this 'book in a box' allow you to define how you want to organise, whether it is chronologically, alphabetically, by designer or by subject. Compiled and researched by experts, and illustrated with up to six images per entry, including rarely seen historical and contextual material, The Phaidon Archive of Graphic Design is the ultimate reference guide for the design professional and enthusiast alike. Designed with exceptional production details and rich with information, this book also becomes an object that appeals to the creativity and imagination of the reader. Born of the traditions of fine art and printing, graphic design is a form of visual communication that seeks to inform, identify or promote through the combination of word and image. But unlike the written word or a work of art, a graphic design operates exclusively in the context in which it will be seen, and mediates between the wishes of the client and the expectations of the public. Moreover, a graphic work is created for mass reproduction. The field of graphic design, as we know it today, has its roots in two developments: the invention of the printing press in the fifteenth century and the Industrial Revolution of the eighteenth and nineteenth centuries, both of which contributed to the process of graphic reproduction. Today, trade, commerce, communications and culture continue to feed the need for graphic design, and technological developments – most notably the computer – are constantly broadening its possibilities. Of all the arts, graphic design comes closest to our contemporary daily life, as we interact with graphic design on an almost continuous basis. Five hundred graphic designs created since the advent of mechanical reproduction, are showcased in this archive – from the Gutenberg Bible and Nuremberg Chronicles of the fifteenth century, to the cutting edge magazines, posters and ephemera of today. It is the authoritative selection of newspapers, magazines, advertisements, typefaces, logos, corporate design, record and CD covers and moving graphics from around the world, which have created a benchmark for excellence and innovation.en
dc.format.extent1000
dc.language.isoeng
dc.publisherPhaidon Press
dc.titlePhaidon Archive of Graphic Designen
dc.contributor.institutionSchool of Creative Arts
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionArt and Design
dc.contributor.institutionTheorising Visual Art and Design
dc.identifier.urlhttp://uk.phaidon.com/store/design/the-phaidon-archive-of-graphic-design-9780714848679/
dc.relation.schoolSchool of Creative Arts
dcterms.dateAccepted2012
rioxxterms.typeBook
herts.preservation.rarelyaccessedtrue


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