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dc.contributor.authorBrennan, Ross
dc.contributor.authorEagle, Lynne
dc.contributor.authorRice, David
dc.identifier.citationBrennan , R , Eagle , L & Rice , D 2010 , ' Medicalization and Marketing ' , Journal of Macromarketing , vol. 30 , no. 1 , pp. 8-22 .
dc.identifier.otherPURE: 843156
dc.identifier.otherPURE UUID: f52884cc-de1a-4385-93c6-20b6637eb45e
dc.identifier.otherWOS: 000282467800002
dc.identifier.otherScopus: 77649331403
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750399
dc.description.abstractMedicalization is the process by which aspects of the human condition, formerly considered nonmedical, are brought within the medical realm. Medical sociologists have asserted that medicalization is a prevalent contemporary sociocultural phenomenon that is actively promoted by pharmaceutical company marketing strategies and that has widespread negative societal effects. Medicalization has not been investigated from a business, marketing management, or macromarketing perspective. One of the principal implications of the medicalization thesis is that pharmaceutical marketing frequently acts to reduce human welfare. The central purposes of this article are to explain what evidence and argumentation has been deployed in medical sociology to implicate marketing practices in medicalization and to argue for the relevance of medicalization to the field of macromarketing. Medicalization is an intellectually robust concept of potential use when conducting macromarketing investigations into ethical and quality-of-life (QOL) aspects of the health care industries and quality of death and dying issues.en
dc.relation.ispartofJournal of Macromarketing
dc.titleMedicalization and Marketingen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review

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