Show simple item record

dc.contributor.authorBrennan, Ross
dc.contributor.authorCzarnecka, Barbara
dc.contributor.authorDahl, Stephan
dc.contributor.authorEagle, Lynne
dc.contributor.authorMourouti, Olga
dc.identifier.citationBrennan , R , Czarnecka , B , Dahl , S , Eagle , L & Mourouti , O 2008 , ' Regulation of nutrition and health claims in advertising ' , Journal of Advertising Research , vol. 48 , no. 1 , pp. 57-70 .
dc.identifier.otherPURE: 843350
dc.identifier.otherPURE UUID: 5c88436c-c2a8-4eb1-89fb-bded086eddd6
dc.identifier.otherWOS: 000254209600008
dc.identifier.otherScopus: 56249092763
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750351
dc.description.abstractThis article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims. After providing a review of the literature concerning regulatory effectiveness and on nutritional and health-related claims in advertising, we present a qualitative analysis of television advertisements aired on British television using a coding framework based on recently approved European Union regulations. There is little reason to expect health-related claims in food advertising to become clearer to consumers as a result of the regulations.en
dc.relation.ispartofJournal of Advertising Research
dc.titleRegulation of nutrition and health claims in advertisingen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record