Globalising the hotel industry 1946–1968 : a multinational case study of the Intercontinental Hotel Corporation
This article employs one case study, of Intercontinental Hotel Corporation, to examine the globalisation of the hotel industry between 1946 and 1968. The results show that the advent of multinational hotel development was characterised by the importance of government policies in shaping multinational expansion, whose trajectory was also closely related to the growth of the airline industry, underpinned by consumer demand change. This historical analysis illuminates capabilities specific to a firm as well as the entry mode and locations selected for international expansion as important factors in driving financial performance. Finally, this study contributes to the international business and business history literature by exploring international business development in the context of a small sample size and longitudinal approach.