The Technology is ready, what about the players Human Factors in Business-to-Business Research over the Internet

This paper will explore the problems and challenges surrounding the conduct of research via the internet amongst business audiences. The paper will highlight the great potential that exists for business-to-business research over the net. It will also identify some of the main obstacles to researching in this way, examine the factors which cause them, and share the authors experience of using a number of methods they have successfully employed to overcome them.