Making the UK visitor economy more dementia-friendly : Lessons from the visitor attraction sector

Key Points -Headline findings of the first international study focusing on businesses in the visitor economy and development of dementia-friendly initiatives. -The Prime Minister’s Dementia Challenge (2012) set out that UK businesses should become dementia-friendly by 2020. -Businesses in the visitor industry can play a role in helping people ‘live well with dementia’, in line with the national dementia strategy. -Constraints and opportunities exist in the visitor economy sector in increasing accessibility to customers with dementia.