The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory

Brennan, Ross and Halliday, Sue (2013) The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory. In: Academy of Marketing Conf, 2013-07-08 - 2013-07-12.
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Item Type Conference or Workshop Item (Other)
Date Deposited 15 May 2025 16:33
Last Modified 03 Feb 2026 01:03

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