Is the concept of national culture of any use to global advertisers of ‘global’ products?

Czarnecka, Barbara and Brennan, Ross (2014) Is the concept of national culture of any use to global advertisers of ‘global’ products? In: 9th Annual Global Brand Conference 2014, 2014-04-09 - 2014-04-11, University of Hertfordshire.
Copy
Item Type Conference or Workshop Item (Paper)
Date Deposited 15 May 2025 16:59
Last Modified 17 Dec 2025 00:04

Explore Further

picture_as_pdf
Czarnecka_and_Brennan_final_paper.pdf
subject
Draft Version
View Download

EndNote BibTeX Reference Manager Refer Atom Dublin Core RIOXX2 XML OpenURL ContextObject in Span MODS METS Data Cite XML MPEG-21 DIDL OpenURL ContextObject HTML Citation ASCII Citation
Export

Downloads