What value do consumers really expect from Product Service Systems? : Reflections on how a different conception of value could facilitate the implementation of PSS in consumer markets
Purpose – This paper explores how PSS may create value in consumer markets in urban environment and how consumers value PSS beyond a narrow focus on functionality. Design/ methodology/approach – Within a case study of a use orientated PSS based on baby products, we conducted ten ethnographic interviews of current users of the scheme. Findings – Our data gives evidence that some of these products are important possessions for consumers’ identity construction. In contrast with highly visible products such as push-chairs, however, baby cots and car seats are seen by consumers from a more utilitarian perspective. Practical implications – The design of a PSS provision around products which are highly symbolic is problematic because of a need to fully understand the complex symbolism and hedonic value consumers attribute to these products. Originality /value – We fill a gap in PSS research by adopting a constructivist perspective to explore the multidimensional value consumers co-create around a baby products PSS.
Item Type | Conference or Workshop Item (Paper) |
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Keywords | case study, ethnography, hedonic value, integration, pss, symbolic value, value |
Date Deposited | 15 May 2025 17:00 |
Last Modified | 30 May 2025 23:26 |
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picture_as_pdf - Catulli_et_al_Value_and_PSS.pdf
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subject - Submitted Version