African Export Supply Chain Agility : A Case of the Ghanaian International Pineapple Export Supply Chain

The rapidly changing business environment presents organisational agility challenges to developing country export supply chains and imposes methodological challenges on how to measure, monitor and evaluate these agility challenges. This paper argues for agility to be built into these supply chains and uses a conceptual framework proposed by Yawson and Aguiar (2007), to demonstrate the application of the agility framework in the Ghanaian pineapple export supply chain to the United Kingdom to measure, monitor and evaluate agility to address the dearth of research in methodologies. The framework also serves as a tool to address the strategic issues of market access, channel selection, and how to diagnose and react to supply and demand conditions in global fresh produce supply chains