Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace.
Cooray, Muditha and Duus, Rikke
(2010)
Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace.
UNSPECIFIED.
Item Type | Other |
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Date Deposited | 29 May 2025 09:03 |
Last Modified | 29 May 2025 09:03 |