Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace.
Cooray, Muditha and Duus, Rikke
(2010)
Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace.
UNSPECIFIED.
| Item Type | Other |
|---|---|
| Date Deposited | 29 May 2025 09:03 |
| Last Modified | 29 May 2025 09:03 |