Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany

Stewart, Malcolm; Paliwoda, Stan

Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany

Stewart, Malcolm and Paliwoda, Stan (2011) Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany. UNSPECIFIED.

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Date Deposited	29 May 2025 09:03
Last Modified	29 May 2025 09:03

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Stewart, Malcolm

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