What will we do? : The destruction of occupational identities in the Knowledge-based Economy

Faced with the difficulty of “placing” a stranger, the most common opening gambit is to ask, “What do you do?” Except perhaps in a few small hunter-gatherer tribes, a person’s occupation is one of the most important delineators of social identity. In many European cultures this is reflected in family names. People called Schmidt, Smith, Herrero, or Lefebvre, for instance, had ancestors who were iron workers. Wainwrights and Wagners are descended from wagon makers, and so on with the Mullers (Millers), Boulangers (Bakers), Guerreros (soldiers), and all the myriad Potters, Butchers, Carters, Coopers, Carpenters, Fishers, Shepherds, and Cooks whose names can be found in any North American phone book