Female representation and dominant ideologies in Polish advertising

Rabikowska, M.

Female representation and dominant ideologies in Polish advertising

Rabikowska, M. (2003) Female representation and dominant ideologies in Polish advertising. East Central Europe (2). pp. 39-61. ISSN 0094-3037

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Looks at the representation of women in Polish advertising in relation to the prevailing trends of ideological and political power in Poland. Explores how advertising operates with stereotypes about women; how it applies women's images; and how those images refer to Polish reality.

Item Type	Article
Date Deposited	29 May 2025 09:06
Last Modified	29 May 2025 09:06

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Rabikowska, M.

East Central Europe

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