Time to shift brain channels to bring about effective changes in health behaviour

Public health often draws more from the medical sciences than the behavioural sciences, although the latter can help us build knowledge of why people behave in ways that are adverse to their health. This paper discusses the importance of creating new habits, rather than the more common information and educational approaches, in enhancing understanding of how people can change their health behaviours. Also describes an online behavioural intervention that has brought about sustainable improvements in health in a community setting