Internal Market Orientation as a Dynamic Capability: It's Influence on Employee Engagement and Organizational Competitiveness

The increasing difficulties in managing employment relationship which derives from incremental employees' diversity and their changing expectations in the workplace. The labors have urgent requirements for improving their quality of life and balancing work and personal life, which urge management to consider how to satisfy employee's expectations to achieve better organizational objectives and become responsible business owners. This study examines IMO's impact on employees' attitudes and behavior based on the conservation of resources and social exchange theory. By collecting data from Chinese manufacturing sectors, this will contribute to enhancing employees’ loyalty and engagement via improving their quality of life and work-life balance.