A qualitative assessment of offsite construction awareness in the United Kingdom: construction industry experts' view

The UK government is actively seeking to promote offsite construction (OSC) to improve housing and sustainability and achieve net-zero carbon targets. However, OSC adoption rates remain low. This qualitative study assessed OSC awareness through 12 interviews with experienced UK construction industry (UKCI) professionals. Its findings indicate that while OSC awareness exists, it is low among potential end users. Construction professionals are more aware, but general knowledge and adoption of OSC are still limited, and there are significant awareness–adoption gaps among industry stakeholders. These gaps are a major barrier to broader adoption. The study relies on a theoretical framework to propose with actionable strategies that will enhance OSC awareness and adoption. These recommendations provide a roadmap for increasing OSC uptake, offer insights for academic research, and highlight benefits for the construction industry, businesses and the environment. Additionally, they can be used to serve as a guide for other countries considering OSC adoption.