Creativity and ease of ambiguous figural reversal

Two studies examined the relationships between self-rated and objectively measured creative ability and ease of perceiving alternative interpretations of the ambiguous Duck Rabbit figure. The studies found empirical support for what has previously been a largely analogical connection between figural reversal and creativity, using both self-rated trait creativity and objectively scored creative productivity. We discuss the hypothesis that executive functioning is the likely common cognitive factor linking perception of ambiguous figures and creative ability.