Teaching Transmedia Promotion and Convergence: A Conversation with Cory Barker and Kim Walden

This quarter’s teaching section of ASQ features a conversation with Kim Walden and Cory Barker, two faculty members who research and teach about transmedia promotion and convergence. The conversation begins with defining convergence and transmedia activity as promotion and advertising and their history in pre-digital media and merchandise. The topics then turn to teaching such concepts and what examples, readings, and activities associated with promotional convergence can be used in the classroom.