Entrepreneurial tendencies in franchising: : evidence from the UK

Dada, Olufunmilola (Lola), Watson, Anna and Kirby, D.A. (2015) Entrepreneurial tendencies in franchising: : evidence from the UK. Journal of Small Business and Enterprise Development, 22 (1). pp. 82-98. ISSN 1462-6004

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In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flourish amongst franchisees. The purpose of this paper is to examine the debate surrounding the franchisee as an entrepreneur from the perspectives of the main contributors within the UK franchising sector, franchisors and franchisees, by analysing their entrepreneurial tendencies and the franchisee selection process

Item Type	Article
Keywords	franchising, standardization, entrepreneurial personality characteristics, marketing
Date Deposited	15 May 2025 12:54
Last Modified	31 May 2025 00:00