Items where Author is "Czarnecka, Barbara"

Item Type No Grouping

Article

Cultural Meaning, Advertising, and National Culture: A Four-Country Study. (2018) Barbara Czarnecka, David Brennan and Serap Keles

Regulation of nutrition and health claims in advertising. (2008) Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle and Olga Mourouti picture_as_pdf

Conference or Workshop Item

Is the concept of national culture of any use to global advertisers of ‘global’ products? (2014) Barbara Czarnecka and Ross Brennan