Publication

Number of items: 3.
Public
  • State of Social Marketing in Malaysia: Challenges and Reflections of a Multinethnic, Multiligual and Multiultural Nation. (2024) Ong DLT
  • Adopting social media affordances to facilitate value co-creation in SMEs. (2024) Ariya Nithikulsak
  • A Reasoned-Action Framework For Marketing Electric Cars in Malaysia: A QualitativeQuantitative Mixed Methods Investigation. (2024) Shun Mya Thwe, Koay Kian Yeik, Ong DLT and Weng Marc Lim