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Funding Health Promotion Activities to Reduce Avoidable Hospital Admissions in Frail Older Adults (HomeHealth): Further Challenges to the “Cost-Effective but Unaffordable” Paradox : When Health Promotion is Cost Saving but Unaffordable: A Case Study in Frailty (HomeHealth). (2025) Rachael Maree Hunter, Rachael Frost, Sarah Kalwarowsky, Louise Marston, Shengning Pan, Cristina Avgerinou, Andrew Clegg, Claudia Cooper, Vari M. Drennan, Benjamin Gardner, Claire Goodman, Pip Logan, Dawn A. Skelton and Kate Walters