Publication
Number of items: 4.
None
  • The trouble with brands ... (2015)
    • Public
  • Mega-events brand meaning co-creation: the Olympic case. (2020) Nathalia Tjandra, Ivana Rihova, Sarah Snell, Claire den Hertog and Eleni Theodoraki
  • Does size matter? : An exploration of the role of body size on brand image perceptions. (2015) Anna Watson, Natascha Lecki and Mohamed Lebcir
    • Restricted
  • Investigating antecedents and consequences of brand identification. (2008) S.K. Kuenzel and Sue Halliday