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Now showing items 41-60 of 363
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Can marketing practice keep up with Europe's ageing population?
Thompson, Nicholas J.; Thompson, Keith E. (2009)Purpose - The purpose of this paper is to draw the attention of managers and academics to the extent of demographic changes now occurring in the European Union, specifically the ongoing change from a young consumer base ... -
Capturing the readmission process : the focus on the time window
Demir, Eren; Chaussalet, Thierry J (2011)In the majority of studies on patient re-admissions, a re-admission is deemed to have occurred if a patient is admitted within a time window of the previous discharge date. However, these time windows have rarely been ... -
Cases in Marketing Management
Brennan, Ross (Pitman, 1995) -
The chain of effects from reputation and brand personality congruence to brand loyalty : The role of brand identification
Kuenzel, S.; Halliday, S.V. (2010-09-01)Very few previous studies have looked at brand identification, which is surprising considering it is such an important variable to influence brand loyalty. This study investigates the influences of brand personality ... -
Challenging the Enterprises' Business Model: helping entrepreneurs to understand and interpret opportunities and threats
Brown, Christopher; Morrad, Diane (2008-06-01)Enterprises are presented with ever increasing challenges regarding marketplace uncertainty and ambiguity. They face competitive pressures from local and international sources, their competitors are constantly tweaking ... -
Changing the rules of the marketing game : towards Product Service Systems supported by interaction and relationship management practices
Catulli, Maurizio (2010-09)Product Service Systems (PSS) have been proposed as an environmentally efficient business model. The benefits of PSS include support of dematerialization and incentives for companies to design more efficient products with ... -
Chaotic behaviour in a bank account
Tofallis, C. (1995)This paper presents a very simple one variable model, apparently not previously studied, of a bank account with no random elements yet which displays chaos. Interest is periodically added to the account and when the balance ... -
Characteristics of Festival Organizations and Their Influence on Knowledge Sharing
Stadler, Raphaela (2008) -
Chinese Global Brand Values : Exploratory Content Analysis
Wilson, Jonathan; Brennan, Ross (2011-07) -
Choosing a University : A conjoint analysis of the impact of higher fees on students applying for university in 2012
Dunnett, Andrew; Moorhouse, Jan; Walsh, Caroline; Barry, Cornelius (2012)In the light of the forthcoming policy shift to full-cost fees for English undergraduates, this study examines the impact of fee changes on how students weigh up their university choices. Conjoint analysis is used to examine ... -
Choosing a university : the results of a longitudinal study using conjoint analysis
Walsh, Caroline; Barry, Cornelius; Dunnett, Andrew; Moorhouse, Jan (2013-07)In 2012 a simulation of prospective students’ university choices was carried out by the authors using conjoint analysis to evaluate the utility associated with various university attributes. This paper presents the results ... -
Clone detection in telecommunications software systems : a neural net approach
Carter, S.; Frank, R.; Tansley, D. (University of Hertfordshire, 1994)We report on the development of a tool which uses neural nets to help in the detection of 'clone' software in large telecommunication software systems. Cloning is a primitive form of software re-use, whereby existing blocks ... -
Co-evolution of firm’s capability and environment : a multinational hotel case study
Quek, Mary (2011)This paper is a preliminary attempt to integrating co-evolutionary and dynamic capabilities concepts to evaluate the historical evolution of a multinational hotel firm. By examining Hilton Hotel International’s initial ... -
Combating exam anxiety : an exploratory study among final year students
Bunce, Sally (2008)The findings in the paper are the outcome of a cross-disciplinary project between the University of Hertfordshire Business School and the University Counselling Centre. The researchers were myself, a final year marketing ... -
Combining modelling strategies to analyse teaching styles data
Spencer, Neil (2002) -
Combining Modelling Strategies to Analyse Teaching Styles Data
Spencer, Neil (University of Hertfordshire, 2000)This paper combines two estimation procedures- Iterative Generalized Least Squares as used in the software MLwiN; Gibbs Sampling as employed in the software BUGS to produce a modelling strategy that respects the hierarchical ... -
Combining two approaches to efficiency assessment
Tofallis, C. (2001)The advent of data envelopment analysis (DEA) enabled the measurement of efficiency to be extended to the case of multiple outputs. Prior to DEA we had the parametric approach based on multiple regression. We highlight ... -
Common Territory? : Comparing the IMP Approach with Economic Geography
Nicholson, John; Brennan, Ross; Tsagdis, Dimitrios (2013-08)The IMP research tradition has always been open to the cross-fertilisation of ideas with other social science disciplines that study similar phenomena. Recent years have seen a growing interest among IMP researchers in ... -
Community Festivals : Involvement and Inclusion
Jepson, Allan; Wiltshire, Peter; Clarke, Alan (2008)This paper presents a part of a more detailed study into the organisation of a communityfestival in the East Midlands of the UK. The focus is on how the central steering groupimposed a restricted sense of culture onto the ... -
Community Participation in Festivals : An Appreciative Inquiry Approach to Research
Stadler, Raphaela (2014)