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Browsing by Author "Department of Marketing and Enterprise"
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An approach to exploring the effect of weather variations on chronic disease incidence rate and potential changes in future health systems
Demir, Eren (Institute of Electrical and Electronics Engineers (IEEE), 2010)The ecology and the environment of the world are changing due to the changing patterns of the meteorological factors. Scientific recognition confirms that such variation have already started affecting health and disease ... -
Are students customers? : TQM and marketing perspectives
Eagle, Lynne; Brennan, Ross (2007)Purpose - This paper seeks to evaluate the arguments for and against the proposition that students in higher education are "customers" and should be treated as such. Design/methodology/approach - A critical review of the ... -
At 21 - the Journal of Business to Business Marketing Book Review Section with an analysis of book reviews rendered : looking toward the future
Schepis, Daniel; Purchase, Sharon; Brennan, Ross (2015-04-03)Purpose: The aim of this article is to examine the development of the book review section of the Journal of Business-to-Business Marketing relative to changes in the publication industry. Methodology/approach: The analysis ... -
Audiences, cosmopolitanism and inequality in black British jazz
Toynbee, Jason; Wilks, Linda (2013) -
An automatic-democratic approach to weight setting for the new human development index
Tofallis, C. (University of Hertfordshire, 2012)Perhaps the most difficult aspect of constructing a multi-dimensional index is that of choosing weights for the components. This problem is often bypassed by adopting the ‘agnostic’ option of equal weights, as in the Human ... -
An automatic-democratic approach to weight setting for the new human development index.
Tofallis, C. (2013)Perhaps the most difficult aspect of constructing a multi-dimensional index is that of choosing weights for the components. This problem is often bypassed by adopting the ‘agnostic’ option of equal weights, as in the Human ... -
Average Scores Integration in Official Star Rating Scheme
Mellinas, Juan Pedro; Reino, Sofia (2019-09-17)Purpose: Evidence suggests that electronic word-of-mouth (eWOM) plays a highly influential role in decision-making when booking hotel rooms. The number of online sources where consumers can obtain information on hotel ... -
Barriers to customer-orientation : A case applied and explained
Halliday, Sue (2002)This paper illustrates that a crucial dimension to any strategy to deliver customer-orientation is that of the organisation's cultural dynamics. If these are ignored, implementation may well fail. Within the marketing ... -
Beyond advertising : in-home promotion of "fast food"
Eagle, Lynne; Brennan, Ross (2007)The purpose of this paper is to discuss the range of potential influences on children's food choices, while suggesting that recent restrictions on advertising of some foods may not be as effective as expected. It aims to ... -
Beyond Being A Student : An Exploration of Student & Graduate Start-Up’s (SGSU’s) Operating From University Incubators
Culkin, N. (2013)The purpose of this paper is to explore, evaluate and share the motivations and behaviours of student and graduate entrepreneurs (referred to as SGSUs) operating from university incubators. The study aims to understand the ... -
Blogs in Higher Education : encouraging self-reflective learning in group assessments for Business Students
Silva De Mattos, Leonor (2014-03)This article analyses and assesses the inclusion of blogs in higher education learning and teaching, and its use as an enabler for reflective learning, particularly in the context of group work. The research reports on ... -
Brand identification : A theory-based construct for conceptualizing links between corporate branding, identity and communications
Halliday, Sue; Kuenzel, Sven (Palgrave Macmillan, 2008)Since relationships are an important part of the individual’s identity, it is not surprising that marketers looking to create long-term relationships have found that finding meaning in buying often makes a contribution to ... -
The Brand Misfits : Exploring paradoxical brand-resisting practices in social media
Duus, Rikke; Cooray, Muditha; Davies, Andrea (2014) -
Branding sustainability : opportunity and risk behind a brand-based approach to sustainable markets
Lehner, Matthias; Halliday, Sue (2014-02)In this article we discuss the role of brands in the creation of sustainable markets. We focus on the the increasing importance of ethical branding and how it might help to overcome some institutional shortcomings inherent ... -
Bridging and bonding : social capital at music festivals
Wilks, Linda (2011)This paper uses the theoretical concept of social capital as its framework to examine festivals in the context of social and cultural policy. Government policies have cited the arts as a tool for combating social exclusion, ... -
The business of a woman: The journalism and political writings of Delarivier Manley
Herman, R. (University of Delaware Press, 2003)In 1714 Delarivier Manley declared that "Politicks is not the Business of a Woman." It is hard to take this statement at face value. If there was any woman who had made politics her business during the previous decade, it ... -
Business to Business Marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond (SAGE Publications, 2010) -
Business to Business Marketing
Brennan, Ross (Springer Nature, 2014) -
Business-to-Business Marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond (SAGE Publications, 2014-04-23) -
Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors
Brennan, Ross (1997)Practitioners and academics in the fields of marketing and purchasing management share an interest in the effective management of inter‐firm buyer‐seller relationships. Buyer/supplier partnering has been advocated as an ...