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Browsing by Author "Brennan, Ross"
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Adaptation in inter-firm relationships : Classification, motivation, calculation
Schmidt, Sven-Oliver; Tyler, Katherine; Brennan, Ross (2007-01-01)Purpose - The purpose of this paper is to examine how and why business firms, both as suppliers and as customers, make specific adaptations to their products and processes to meet the particular requirements of another ... -
Adaptive behavior in buyer-supplier relationships
Brennan, Ross; Turnbull, Peter W. (1999-09)It is a feature of business-to-business markets that individual buyer-supplier relationships can assume great importance for both the buying and the selling organization. In such relationships both firms, to a greater or ... -
Are students customers? : TQM and marketing perspectives
Eagle, Lynne; Brennan, Ross (2007)Purpose - This paper seeks to evaluate the arguments for and against the proposition that students in higher education are "customers" and should be treated as such. Design/methodology/approach - A critical review of the ... -
At 21 - the Journal of Business to Business Marketing Book Review Section with an analysis of book reviews rendered : looking toward the future
Schepis, Daniel; Purchase, Sharon; Brennan, Ross (2015-04-03)Purpose: The aim of this article is to examine the development of the book review section of the Journal of Business-to-Business Marketing relative to changes in the publication industry. Methodology/approach: The analysis ... -
Beyond advertising : in-home promotion of "fast food"
Eagle, Lynne; Brennan, Ross (2007)The purpose of this paper is to discuss the range of potential influences on children's food choices, while suggesting that recent restrictions on advertising of some foods may not be as effective as expected. It aims to ... -
Business to Business Marketing
Brennan, Ross (Springer Nature, 2014) -
Business to Business Marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond (SAGE Publications, 2010) -
Business-to-Business Marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond (SAGE Publications, 2014-04-23) -
Buyer/Supplier Partnering in British Industry : The Automotive and Telecommunications Sectors
Brennan, Ross (1997)Practitioners and academics in the fields of marketing and purchasing management share an interest in the effective management of inter‐firm buyer‐seller relationships. Buyer/supplier partnering has been advocated as an ... -
Cases in Marketing Management
Brennan, Ross (Pitman, 1995) -
Chinese Global Brand Values : Exploratory Content Analysis
Wilson, Jonathan; Brennan, Ross (2011-07) -
Common Territory? : Comparing the IMP Approach with Economic Geography
Nicholson, John; Brennan, Ross; Tsagdis, Dimitrios (2013-08)The IMP research tradition has always been open to the cross-fertilisation of ideas with other social science disciplines that study similar phenomena. Recent years have seen a growing interest among IMP researchers in ... -
Complementary and alternative medicine : Shaping a marketing research agenda
Vos, L.; Brennan, Ross (2010-01-01)Purpose: The paper has twin aims, one practical and one theoretical. From a practical point of view, the aim is to begin to identify appropriate marketing strategies and tactics for complementary and alternative therapists. ... -
Contemporary Strategic Marketing
Brennan, Ross; Baines, Paul R.; Garneau, Paul; Vos, Lynn (Palgrave Macmillan, 2007) -
Cultural Influences on the Antecedents of Trust in B2B Relationships : A Study of Financial Services in the United Arab Emirates
Houjeir, Roudaina; Brennan, Ross (2014-09)This study investigates the impact of cultural values on trust in the corporate banking industry in the United Arab Emirates. A substantial literature exists concerning trust in inter-firm relationships, and considerable ... -
Demarketing - managing demand in the UK National Health Service
Mark, A.; Brennan, Ross (1995)This article explores what demarketing (which seeks to dissuade people from using a service) has to offer for the allocation of resources according to patient and population needs in the NHS. The authors argue that to ... -
The development of brand attitudes among young consumers
Brennan, Ross; Pagla, Maria (2014-08-26)The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12 -
Does political marketing need the concept of customer value?
Brennan, Ross; Henneberg, S.C. (2008-01-01)Purpose - The purpose of this paper is to investigate the feasibility and usefulness of adapting the concept of "customer value" from commercial marketing for use in the field of political marketing. Design/methodology/approach ... -
Doing business in China : Is the importance of guanxi diminishing?
Wilson, Jonathan; Brennan, Ross (2010-10-01)Purpose: Guanxi has been well documented as being an essential part of doing business in China. Yet, as China continues with market liberalisation, there are indications that its strategic importance is set to decline. ... -
Doing Business with China : Comparative Content Analysis of the Business-to-Business Marketing Literature
Brennan, Ross; Wilson, Jonathan (2012-09)A systematic search procedure was used to identify papers concerning B2B marketing to and within China presented at the IMP conference or published in prominent journals during the period 2000 to 2011. Two samples of papers ...