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Browsing by Author "Brennan, Ross"
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Dyadic Adaptation in Business-to-Business Markets
Brennan, Ross; Turnbull, P. W.; Wilson, D. (2003-12)Competitive success in business-to-business markets often depends upon the ability of the firm to adapt specifically to the needs of a single customer organization. Research into buyer-seller relationships in industrial ... -
E-Marketing Action : An Action Learning Approach to Teaching E-Marketing
Harker, Michael; Brennan, Ross (2003-12)Influential marketing academics have argued that marketing education needs to be made more relevant to marketing practice. An important aspect of relevance is the acquisition of work-related skills, including group working ... -
Educating Marketing Professionals?
Brennan, Ross (2012-04) -
Educational Drama : A Tool for Promoting Marketing Learning?
Brennan, Ross; Pearce, Glenn (2009)Educational drama, which is an experiential form of learning, can be distinguished from more conventional role play approaches to learning because the participants play themselves in an improvised dramatic setting. Prior ... -
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills
Brennan, Ross; Vos, Lynn (University of Southampton, 2012-07)Marketing educators strive to provide students with an educational experience that prepares them for successful careers. Their education cannot simply involve the acquisition of a body of knowledge; it must also make them ... -
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills
Brennan, Ross; Vos, Lynn (2013-12)The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the ... -
Evolutionary economics and the markets-as-networks approach
Brennan, Ross (2006-10)The paper analyzes the similarities and differences between the markets-as-networks (or IMP) tradition in industrial marketing and evolutionary economics. Five analytical dimensions are used: unit of analysis, methodological ... -
Examining the academic/commercial divide in marketing research
Baines, Paul R.; Brennan, Ross; Gill, Mark; Mortimore, Roger (2009)Purpose - The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing knowledge, and explore how academics and ... -
Exploring the Implementation of Ethics in UK Accounting Programs
Ghaffari, Firoozeh; Kyriacou, Orthodoxia; Brennan, Ross (2008)Accounting education researchers, as well as practitioners, have identified the need for ethics in the accounting curriculum. This paper explores efforts of U.K. higher education institutions to integrate ethics into the ... -
Fear appeals in anti-smoking advertising : how important is self-efficacy?
Manyiwa, Simon; Brennan, Ross (2012-10-11)Fear appeals are frequently used in anti-smoking advertising. The evidence on the effectiveness of fear appeals is mixed, and in some studies strong fear appeals have been found to reinforce the undesirable behaviour. ... -
A Framework for Key Account Management and Revenue Management Integration
Wang, Xuan Lorna; Brennan, Ross (2014-10-31)Key Account Management (KAM) and Revenue Management (RevM) have been widely practiced in the service industries for more than three decades, but the effects of RevM on KAM remain largely unknown. This paper addresses this ... -
Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach
Nicholson, John; Brennan, Ross; Midgley, Gerald (2014-12-01)This paper is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing scholarship. The paper’s intent is to embed Midgley’s notion of critical pluralism within this ... -
Guest Editorial: Special Issue on 'The Trouble with Brands - Provocations and Possibilities'
Brennan, Ross; Halliday, Sue (2015) -
Improving relevance in B2B research : Analysis and recommendations
Brennan, Ross; Tzempelikos, Nektarios; Wilson, Jonathan (2014-07-29)Purpose – The purpose of the study is to identify and discuss critical aspects of the academic/practitioner gap and suggest how to make marketing research more relevant. Design/Methodology/Approach – The study uses data ... -
In search of relevance : Is there an academic-practitioner divide in business-to-business marketing?
Brennan, Ross; Ankers, Paul (2004)This article reports on three related empirical studies of the relevance of academic research to management practice in the field of business-to-business marketing. These studies comprise a survey of 58 academic researchers, ... -
The Industrial/Consumer Dichotomy in Marketing : Can Formal Taxonomic Thinking Help?
Brennan, Ross (2013)The question of whether or not there exists a dichotomy between industrial (business-to-business) and consumer marketing has never been satisfactorily answered. Prominent authors champion both sides of the debate. This ... -
Innovation for a circular economy : exploring the adoption of PSS by UK companies in the baby products sector
Catulli, Maurizio; Brennan, Ross (University of Southern Denmark, 2015-08-29)Several authors have commented on the relatively slow rate at which Product Service Systems (PSS) have been adopted in B2B networks. Despite some prominent examples, such as the provision of integrated lighting systems to ... -
An International Review of the Business-to-Business Marketing Curriculum
Brennan, Ross; Skaates, Maria (2005)This paper looks at the current structure of the business-to-business curriculum, as found in 15 textbooks (in English, French, German, English and Swedish) and 18 course designs (from five countries). Two basic approaches ... -
Is the concept of national culture of any use to global advertisers of ‘global’ products?
Czarnecka, Barbara; Brennan, Ross (2014-04) -
Is There a Morally Right Price for Anti-Retroviral Drugs in the Developing World?
Brennan, Ross; Baines, Paul R. (2006)