University of Hertfordshire Research Archive

        JavaScript is disabled for your browser. Some features of this site may not work without it.

        Browse

        All of UHRABy Issue DateAuthorsTitlesThis CollectionBy Issue DateAuthorsTitles

        Arkivum Files

        My Downloads
        View Item 
        • UHRA Home
        • University of Hertfordshire
        • Research publications
        • View Item
        • UHRA Home
        • University of Hertfordshire
        • Research publications
        • View Item

        Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach

        View/Open
        Final Accepted Version (PDF, 484Kb)
        Author
        Nicholson, John
        Brennan, Ross
        Midgley, Gerald
        Attention
        2299/14939
        Abstract
        This paper is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing scholarship. The paper’s intent is to embed Midgley’s notion of critical pluralism within this endeavour. The paper commends the movement towards increased deployment of critical realism, but cautions against the dangers of creating further atomism in marketing theory by creating another paradigm of thought with crenellated boundaries, impervious to outside influence. The paper advances a case for critical pluralism within industrial marketing scholarship and offers a three dimensional, theoretical, methodical and methodological framework to aid such critical pluralism. The discussion demonstrates how such critical pluralism can be deployed to gain revelatory insight into agency and structure using a number of ‘integrative’ theoretical perspectives
        Publication date
        2014-12-01
        Published in
        Marketing Theory
        Published version
        https://doi.org/10.1177/1470593114538994
        Other links
        http://hdl.handle.net/2299/14939
        Relations
        Hertfordshire Business School
        Metadata
        Show full item record
        Keep in touch

        © 2019 University of Hertfordshire

        I want to...

        • Apply for a course
        • Download a Prospectus
        • Find a job at the University
        • Make a complaint
        • Contact the Press Office

        Go to...

        • Accommodation booking
        • Your student record
        • Bayfordbury
        • KASPAR
        • UH Arts

        The small print

        • Terms of use
        • Privacy and cookies
        • Criminal Finances Act 2017
        • Modern Slavery Act 2015
        • Sitemap

        Find/Contact us

        • T: +44 (0)1707 284000
        • E: ask@herts.ac.uk
        • Where to find us
        • Parking
        • hr
        • qaa
        • stonewall
        • AMBA
        • ECU Race Charter
        • disability confident
        • AthenaSwan